# Ralph Lasry

> Software advocate and blueprint architect. I map how businesses actually run and turn it into a build-ready blueprint before a single developer is hired — so owners don't overbuild, overspend, or build the wrong thing.

Ralph Lasry works with business owners who are about to invest in custom software. Before any code is written, he documents the real workflows, rules, and decisions that drive the business, then turns that into a one-page blueprint developers can quote accurately against. His last client saved $500,000 on software they discovered they didn't need.

He also runs programs for service providers who want to capture larger software projects they'd otherwise refer away, and a no-code build program for founders who want to go from idea to live app in 30 days.

## Pages

- [Home](/): The blueprint before you build custom software. How mapping your business first saves money and prevents costly rebuilds.
- [Blueprint](/blueprint): The $500,000 software mistake almost every business owner makes — and the one-page document that catches it before the first check is written.
- [Clarity](/clarity): The $60,000 software quote and why it was all wrong. How a few honest conversations can save tens of thousands.
- [Truth](/truth): She had $100K to invest in software, but everyone speaking to her had an agenda. The story of having an advocate who tells the truth.
- [Free](/free): Stop wasting 15+ hours every week on tasks that could run themselves. A free automation proof that eliminates your worst time-waster.
- [Expand](/expand): A six-month program for service providers ready to stop referring out their best opportunities and start landing $40K+ projects.
- [Expand 2](/expand2): Land $20–70K+ software projects you'd otherwise refer away. A hands-on program for developers, designers, and consultants.
- [Build](/build): From idea to live app in 30 days, no coding required. A hands-on program where you come in with an idea and leave with it built.

## Guides

- [Business Process Mapping](/guide/business-process-mapping): A step-by-step how-to guide for mapping your business operations before you build custom software, so you build the right thing and cut build costs.